Lead flow
Requests land in forms, inboxes or CRM — but follow-up stays manual and inconsistent.
AI partner for Swedish companies and organizationsAvailable for new projects
I help Swedish companies build real AI systems — not more scattered experiments
I combine AI strategy, agent building, automation, web and measurement so organizations move from curiosity to working workflows, internal assistants and measurable impact.
AI agents in real client workStrategy + implementationGothenburg · serving companies across Sweden
Recommended start
30 min AI and automation audit
When AI needs to become business value
Common leaks I help companies close.
Internal time
The team copies, summarizes, publishes and reports the same things every week.
AI without structure
ChatGPT and Claude are used individually, but not as reliable company workflows.
Web that does not sell
The site gets traffic but lacks a clear path from interest to booked conversation.
AI competence you can buy
The position is simple: Sweden's most practical AI partner for companies that want something built.
Many people can talk about AI. Fewer can choose the right use case, design the agent flow, connect the systems, measure the impact and get the team to use it.
Read the AI guide for companiesStrategy
Prioritizing AI cases by business value, risk and feasibility.
Agent building
Building assistants and workflows that can read, reason, summarize, qualify and route work forward.
Integration
Connecting AI to websites, forms, CRM, documents, dashboards and existing processes.
Measurement
Setting up events, dashboards and quality control so AI does not become a black box.
Recommended starting point
Do not start with more tools. Start with an AI and automation audit.
In 30 minutes we map where you lose time, leads or quality — then choose the first automation that can be built without creating another internal IT project.
Goal: a concrete roadmap, not an inspiration lecture.
01
Time leakage
Identify manual work where AI or automation can free up hours every week.
02
Lead flow
See where leads stall between ads, website, CRM, email and follow-up.
03
First build
Pick an implementation with low risk, clear impact and measurable payback.
Service packages
From audit to implementation — without getting stuck in tool chaos.
I package the work around decisions, implementation and measurable impact. Start small and expand once the first workflow works.
01→
AI & Automation Audit
30 min audit, prioritized roadmap and recommended first automation or AI agent.
02→
Automation Implementation
Make, n8n, CRM, forms, email and reporting connected into reliable workflows.
03→
AI Integration
ChatGPT, Claude and other AI tools inside existing processes — with clear governance.
04→
Web & AI Growth System
Web development, AI workflows, tracking and follow-up working together to drive more qualified calls.
Practical examples
Examples of problems where systems beat one-off campaigns.
Three recurring situations where AI, automation and growth systems can do more useful work than another isolated campaign or tool list.
Case 01Lead flow
Problem
Requests from web and AI services can stall between forms, inboxes, CRM and follow-up.
Solution
Connect website, tracking, CRM and automated notifications so the next step happens without manual chasing.
Outcome
The goal is faster response, fewer lost leads and clearer reporting from channel to conversation.
Case 02Internal time
Problem
Teams spend hours moving data, writing summaries, creating reports and duplicating information.
Solution
Build reusable Make/n8n workflows with AI steps for summarization, classification and distribution.
Outcome
The goal is fewer repetitive tasks and processes that still work as volume increases.
Case 03Growth system
Problem
Website, AI content, measurement and follow-up are tracked separately, making it hard to see what drives business.
Solution
Unify tracking, landing pages, AI workflows and follow-up into one system with clear decision points.
Outcome
The goal is a web and marketing engine that prioritizes booked calls over decorative page views.
Partner network
When a project needs more capacity, Haien is the delivery engine.
I focus on web development, AI workflows and technical implementation. Through Haien, the same customer journey can scale with AI agents, web design and local visibility — so the lead lands where it can become business fastest.
01
Shared focus: modern websites, AI agents and automation that create measurable leads.
02
Patrick Petcu is production lead and co-owner at Haien — a close connection, not an anonymous referral.
03
The right lead can go to patrickpetcu.com or Haien depending on whether the need is specialist build or agency delivery.
AI agent experience
AI agents are not theory here — they already exist in client work.
Patrick has helped Freja Partner, Boomr Group, Haien and Noir Properties with AI-agent-related workflows. Full cases will come later; for now the experience is used as proof without overstating details.
Freja Partner
Boomr Group
Haien
Noir Properties
Clients
Organizations I have supported with web, growth, AI systems and agents.
AI agent work includes Freja Partner, Boomr Group, Haien and Noir Properties. Full case studies will be written separately when each engagement can be packaged properly.
When the audit fits
Book an audit if you want a prioritized path forward — not another inspiration list.
The call is built for companies that already feel something can be automated, but need to choose the right first step.
Good fit
- ✓You have leads, forms, CRM or follow-up that still require manual steps.
- ✓The team uses AI individually but lacks shared workflows.
- ✓You want to connect web, marketing and automation to clearer business outcomes.
Not the right start
- –You only want inspiration with no plan to change anything.
- –You need pure photo/video production without funnel or measurement work.
Process
1
1. Discovery & analysis
We review your current systems, workflows, and challenges. I analyze technical setup, existing automations, and identify concrete improvement areas that deliver quick returns.
2
2. Strategy & planning
Based on the analysis, I create a tailored roadmap with prioritized actions. We decide which tools fit best, implementation timeline, and who's responsible for what.
3
3. Implementation & optimization
I build and implement solutions step by step. You get continuous updates on progress, and we adjust the solution based on results and feedback during the process.
4
4. Handover & support
Once everything is ready, your team gets thorough training on how the systems work. I provide documentation and remain available for support and further development when needed.
FAQ
Everything you need to know about AI automation
What do your services cost?
Pricing varies depending on project scope and complexity. Basic automation starts from 15,000 SEK, while more advanced solutions with AI integration can cost between 30,000-100,000 SEK. I always offer a free consultation where we review your needs and create a tailored proposal.
How long does an implementation take?
A typical automation takes 2-4 weeks from start to delivery. For more comprehensive projects with AI integration and multiple systems, it can take 4-8 weeks. Throughout the process, you receive continuous updates and the opportunity to test the solution before it goes live.
What systems can you integrate?
I work with most popular tools and platforms: Make.com, n8n, Google Workspace, Slack, Notion, Airtable, HubSpot, Mailchimp, WordPress, Shopify, and many more. If your system has an API, it can likely be integrated. I also help with custom solutions for unique needs.
Do I need technical knowledge to use your solutions?
No, all solutions I build are designed to be user-friendly. You receive a thorough walkthrough and documentation on how everything works. The goal is to automate the complex so you can focus on your business without needing to understand the technical implementation.
What happens if something breaks after implementation?
All projects include support for the first 30 days after delivery. I am available for questions, adjustments, and troubleshooting. After that, we can set up a monthly support agreement or work on a project basis as needed. Many automations require minimal maintenance after being set up correctly.
Can you help us identify which processes should be automated?
Absolutely! That is often the first step in our collaboration. During a mapping session, we review your current workflows and identify repetitive tasks that take time and resources. I then prioritize efforts based on ROI and implementability so you get the greatest impact from automation.
Have more questions? Book a free consultation!
System stack
Tools when implementation needs the right connections.
The stack supports the work; it is not the headline. I choose tools around the business problem: automation, tracking, web, CRM and AI steps that can be operated over time.
Make
Modular automations that keep systems in sync without code.
n8n
Self-hosted orchestration for workflows that demand ownership.
MCP
Standardized connections between AI agents, internal systems and external data sources.
GA4 & GTM
Data capture and modelling that stitches customer journeys.
Adobe Creative Cloud
Visual support when web and AI systems need clear assets, sketches and sales material.
Framer
Fast prototypes and landing pages when the conversion flow needs testing.
Figma
Structure for UX, components and funnel flows before anything gets built.
Claude Code
Anthropic's AI coding agent for autonomous development workflows and agentic orchestration.
OpenAI Codex
Cloud-native coding agent that solves tasks in parallel across isolated sandboxes.
Contact
Want to know what is worth automating first?
Book a free AI audit or send a short description of your lead flow, manual processes or the growth system you want to improve.
Location
Göteborg, Sweden
Prefer to book directly?